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Service Manuals PDF
The problem was that the Toyotas were always priced at a premium, the company believing that discerning buyers would pay more for a well-engineered car that boasted an array of technology the Koreans couldn’t match.
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But the small hatch market wasn’t tuned to sophistication, buyers were happy with the Korean ‘drive away, no more to pay’ concept, which made it tough for Toyota.
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Price was the key ingredient to success and carmakers like Toyota had problems matching the Korean stickers.
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The Koreans changed the hatch market when they brought in the concept of the cheap and cheerful chariot with low driveaway pricing that made it tough for the b established carmakers to compete.
Toyota echo service manual 2004:
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